I have been doing extensive research on how we can calculate intangible things which have so much impact on tangible and intangible things, some points you may have come across and some would be new to it, but an amalgamation of measured proportion would help you not only measure your…

A Mathematical Brilliance or it is just a numbers game?, Benford Law can truly and completely change the way you make business decisions.

You know how they say numbers never lie and while we love reading blogs and listening to podcasts, today let’s just play around some numbers and patterns because they define decisions we make: social media to stock markets — number series are ubiquitous for your business and have the power…

From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.

In 6700 B.C, the human race decided for the first time to settle permanently in one place. From wandering around as nomadic hunters and gatherers, these neolithic humans built their permanent settlement in Catalhoyuk, present-day Turkey. For the first time in history, humans had to intimately understand their environment —…

The power of design to change “black” perception

In July 1860, Clotilda was the last slave ship to reach the continental United States from Africa. Among the 120 slaves or ‘human cargo’ was19 years old Cudjo Lewis, one of the only 2 survivors of the ship who were later interviewed and their accounts captured. Anthropologist Zora Neale Hurston…

Subtly Influence Human Decisions with your brand name’s vowel sounds.

Samantha was all set to launch her Fintech startup. Her brand was to evoke reliability, innovation and experimentation. But she was stuck at one crucial step in fully launching her startup. ‘What should she call her brand?’ She did not want something too serious sounding and yet she wanted the…

Palette69

A multi-dimensional experience design studio. https://palette69.design/

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